Kaleidoscope solutions

CASE STUDY

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PROJECT OVERVIEW

Client: Heather, Founder of Kaleidoscope Solutions. A small business with a big heart, specialising in mindfulness programs to children.

Problem:

The goal was to establish a stronger connection with the target audience create a more user friendly environment that effectively communicates the benefits of the programs they offer.

BRAND:

Kaleidoscope Solutions is centered around fostering mindfulness, creativity, and emotional well-being in children. The brand should evoke a sense of calmness and playfulness, whilst conveying a professional and trustworthy image.

Target Audience:

 The primary target audience includes parents, guardians, educators, and anyone involved in the upbringing and education of children aged 5 to 12. The brand should resonate with individuals who value holistic child development and are seeking effective tools to promote emotional intelligence and self-awareness in children.

Web Design

LOGO SUITE

SUB MARK

PRIMARY LOGO

LOGO + TAGLINE

SECONDARY LOGO

Brand:

Together, we crafted a brand identity focused on nurturing mindfulness, creativity, and emotional well-being in kids. Our journey led us to a brand identity and website that beautifully balances tranquility and simplicity, while sparking playfulness and creativity.

 

Logo + Pattern

We used soft round shapes and blocks of colour to infuse a sense of approachable warmth into the brand’s visual identity. The gentle curves of the kaleidoscope logo evoke the calm nature of mindfulness and wellbeing. The fluid shapes were chosen to symbolise the diverse spectrum of experiences and feelings that the mindfulness programs aim to embrace and guide. 

Colour:

Muted tones were selected for tranquility, with our main focus on turquoise green.

Turquoise green, merging blue, green, and yellow, promotes emotional balance and tranquility. Turquoise encourages introspection, directing focus towards our own thoughts, and emotions. It nurtures higher self-esteem and self-love.

COLOUR PALETTE

CLIENT LOVE